7 Best Small Business Insurance of 2023

7 Best Small Business Insurance of 2023

 Business insurance can provide financial assistance for expenses related to property damage, liability claims, lawsuits, employee injuries and other potential risks that come with running a business. Some of the most common types of small business insurance include general liability insurance, property insurance, professional liability insurance, workers’ compensation insurance and business interruption insurance.

While it’s advised for all businesses to have general liability coverage, the decision to invest in additional business insurance coverage will vary based on various factors such as the number of employees, location and industry. Find the right coverage for you by taking a look at our top picks for the best small business insurance companies.

Our Top Picks for the Best Small Business Insurance Companies
  • State Farm – Best for Customer Satisfaction
  • Travelers – Best for Workers’ Compensation
  • Nationwide – Best for General Liability Insurance
  • Progressive – Best for Commercial Auto Insurance
  • CyberPolicy – Best Business Insurance Marketplace
  • Thimble – Best for Micro Businesses
  • Liberty Mutual – Best Umbrella Insurance
  • Best Small Business Insurance Reviews Pros
  • Insures more than 300 professions
  • Highly customizable insurance policies
  • Live chat support
  • Cons
  • Not all insurance agents can cross state lines
  • Claims are filed over the phone, not online
  • Why we chose State Farm: For three consecutive years, State Farm has maintained a position within the top three spots for customer satisfaction in J.D. Power’s 2022 U.S. Small Commercial Insurance Study.

    State Farm earned 856 out of 1,000 points in customer satisfaction ratings, followed closely by other industry veterans like Chubb and Nationwide. For this ranking, J.D Power surveyed 2,254 small businesses with 50 or fewer employees and examined their satisfaction across five categories, including billing and payment, claims, provider interaction, policy offerings and cost.

    State Farm offers business insurance designed for independent contractors, restaurants, professional services, and retailers, with paperless billing and autopay options. Commercial insurance products include BOP bundles, surety and fidelity bonds and farm and ranch insurance.

    The company’s extra liability coverage includes professional liability, errors and omissions liability, employment practices liability insurance (EPLI), Not-for-Profit liability insurance with EPLI, and Condo and Homeowners Association Directors and Officers Liability with EPLI.

    Other coverage offered:

  • Commercial Auto
  • Inland Marine Insurance
  • Workers’ Comp
  • Group Life Insurance
  • Retirement Plans
  • For a complete list of the types of businesses and organizations State Farm insures, check out its handy business insurance directory.

    HIGHLIGHTSA.M. BEST RATINGA++J.D. POWER RATING1st position (856/1000)NAIC COMPLAINT INDEXHigh

    Pros
  • Largest workers' comp insurer nationwide
  • Outstanding financial strength ratings
  • A broad network of local insurance agents across the country
  • Commercial auto and trucking, cyber coverage and ocean marine policies
  • Cons
  • Coverage option availability varies by state
  • Getting a quote and filing a claim is only possible by phone
  • Why we chose Travelers: We chose Travelers as the best insurer for workers’ compensation on account of its excellent billing solutions and reputation as the leading underwriter of these policies.

    Travelers workers’ compensation coverage adapts to your business needs. The company’s risk control consultants — the person in charge of inspecting and assessing your insurance needs — can do in-person or virtual visits. The company also offers a flexible billing option through TravPay, a pay-as-you-go service that syncs your workers’ compensation premium payments with your payroll processing.

    As of 2022, Travelers also holds the largest market share for workers’ compensation policies, as well as the top two positions for commercial auto insurance. This is a strong indicator of its popularity as a commercial insurer.

    In addition to workers’ compensation coverage, small business owners have access to the following insurance products:

  • Business Owner’s Policy
  • Professional liability
  • Commercial umbrella
  • Employment practices liability
  • Management and professional liability
  • Data breach
  • Commercial auto
  • Business income and extra expense
  • Commercial general liability
  • Commercial property
  • HIGHLIGHTSA.M. BEST RATINGA++J.D. POWER RATINGAbove average (847/1,000)NAIC COMPLAINT INDEXLow

    Pros
  • BOP insurance for businesses with annual revenue of up to $5 million
  • Business Solution Center offers cybersecurity advice and social media guides
  • Cons
  • No disability insurance or major medical insurance
  • No online chat support
  • High NAIC complaint index in nearly half of its subsidiaries
  • Why we chose Nationwide: Nationwide stands out for its flexible general liability coverage, which can be added to its other business insurance products.

    Nationwide offers a wide array of products for small business owners, including business liability, commercial property, commercial auto insurance policies and workers’ compensation insurance.

    Business owners can supplement Nationwide’s general liability insurance with additional coverage, including:

  • Fire legal liability: Covers against claims of negligence if you cause fire damage to a property you rent
  • Auto liability: Covers short-term auto rental and employees who use their personal car for business
  • Umbrella policy: Adds increased coverage if you reach the limit of the base liability policy
  • Employment practices liability insurance (EPLI): Covers against claims of wrongful termination, refusal to employ, invasion of privacy or defamation
  • Other liability endorsements include product and completed operations liability, directors and officers liability, liquor liability and personal and advertising injury coverage.

    HIGHLIGHTSA.M. BEST RATINGA+J.D. POWER RATINGAbove average (854/1,000)NAIC COMPLAINT INDEXHigh

    Pros
  • Second-largest business auto insurer nationwide
  • Discount for bundling multiple business insurance policies
  • Policies cover a wide variety of risks and vehicle types
  • Cons
  • No online support via live chat
  • Discounts are not available in all states
  • Why we chose Progressive: Progressive’s business auto insurance — available in all 50 states — covers almost every type of commercial vehicle. Additionally, policyholders benefit from an unlimited travel radius (in most states) and may adjust coverage as needed, free of charge.

    Progressive stands out for its coverage of commercial vehicles. The company’s policy usually covers liability, physical damages, medical payments, uninsured motorist, hired auto and non-owned coverage. Eligible vehicles include commercial trucks, business cars, emergency vehicles, military vehicles, and a variety of SUVs, vans, trucks, buses, tractors and trailers.

    Progressive also offers business owners coverage for general liability, professional liability, workers’ compensation, BOP, health insurance and cyber insurance.

    HIGHLIGHTSA.M. BEST RATINGA+J.D. POWER RATINGN/ANAIC COMPLAINT INDEXHigh

    Pros
  • Discounts for bundling multiple policies with the same carrier or cross carrier
  • Compare multiple quotes, starting at $10/mo, while you shop
  • Apply and submit claims online; coverage begins within 24 hours
  • Cons
  • Nationwide availability, but policies vary by state
  • Claims must be submitted directly through the provider's claims department, not through CyberPolicy
  • Why we chose CyberPolicy: Comparing insurance quotes is easier when you don’t have to jump back and forth between different websites. CyberPolicy’s network of insurance carriers includes established insurance providers, some of which are also part of our top picks.

    CyberPolicy is a small business insurance policy marketplace that partners with some of the most prominent industry players — Chubb, Hiscox, Liberty Mutual, Nationwide and BiBERK — to provide a convenient, one-stop shopping experience. The company offers free quotes, and once you purchase a policy, coverage starts within as little as 24 hours.

    Other coverages offered:

  • Fidelity and crime
  • Employment practices liability
  • Lessor’s risk only (LRO)
  • Liquor liability
  • CyberPolicy’s customer service includes a licensed insurance advisor available via chat to help you decide on the best commercial insurance options for your business.

    HIGHLIGHTSA.M. BEST RATING N/AJ.D. POWER RATINGN/ANAIC COMPLAINT INDEX N/A

    Pros
  • Flexible policy terms with weekly, daily, or even hourly coverage
  • Certificate of Insurance in 60 seconds
  • Over 100 types of small businesses insured
  • Cons
  • Policies are underwritten by other insurance providers
  • No options to call or chat
  • Policies not available in NY or WA
  • Why we chose Thimble: Thimble’s business insurance is an ideal solution for entrepreneurs seeking an affordable, customizable and mobile-friendly policy.

    Thimble offers cost-effective monthly and as-needed general and professional liability insurance coverage for small businesses and self-employed individuals, such as freelancers, personal trainers, pet sitters, event planners, photographers, landscapers, beauty professionals and all others in between.

    Micro businesses — operations with fewer than 10 employees — can benefit from Thimble’s adaptable terms such as the opportunity to purchase a policy for whatever duration is required, and the ability to extend, modify or cancel your policy straight from the Thimble app.

    Other coverages offered:

  • Drone insurance
  • Event insurance
  • HIGHLIGHTSA.M. BEST RATING Underwriters Markel Insurance Company and National Specialty Insurance Company are rated AJ.D. POWER RATING N/ANAIC COMPLAINT INDEX N/A

    Pros
  • File claims online or with the mobile app
  • 24-hours claims assistance
  • Crisis management support services
  • Cons
  • Policies served by independent agents
  • High NAIC complaint index in all of its subsidiaries
  • Why we chose Liberty Mutual: Liberty Mutual’s commercial umbrella policy offers complete liability protection for companies, with base umbrella coverage of up to $25 million, which can be increased to $100 million depending on the amount of coverage needed.

    Liberty Mutual’s umbrella insurance provides additional liability coverage beyond the limits of existing policies, including auto, watercraft and homeowners insurance. The company’s umbrella insurance also includes crisis management support services that can provide up to $250,000 in consulting expenses to help steer media coverage and public relations.

    Regarding customer service, Liberty’s specialized underwriters are trained to understand complex risks across a variety of industries, and their dedicated complex liability claims unit is experienced in navigating catastrophic losses.

    HIGHLIGHTSA.M. BEST RATING A J.D. POWER RATING Below average (834/1,000) NAIC COMPLAINT INDEXHigh

    Other Companies We Considered

    The following companies did not make it to our top list but are still worth considering.

    NEXT Pros
  • Enrollment is done completely online
  • Specializes in insurance for small businesses and self-employed entrepreneurs
  • Free and unlimited certificates of insurance
  • Low NAIC complaint index
  • Cons
  • Lacks specialized types of insurance policies
  • No dedicated agents
  • Not suitable for larger businesses with more risk factors
  • NEXT Insurance uses AI and machine learning to optimize the insurance application process and to match consumers with the most affordable premiums. The company currently offers 15 business insurance products (availability varies by state).

    Why NEXT Insurance didn’t make the cut: NEXT Insurance didn’t make it into our top picks because it caters to business owners who prefer a tech-driven insurance service. And as your business grows, NEXT’s insurance products might not offer adequate coverage. That said, it’s a solid option for startups that only need the basics.

    Simply Business Pros
  • Simple to use platform with a wealth of industry-specific resources
  • Partnered with reputable carriers such as Axis, Harborway and Travelers
  • Cons
  • Customer support is only available by phone and on weekdays
  • Not an insurance provider
  • Simply Business is an online broker that provides quick online quotes from multiple insurers. The site is a good choice for those who would like to quickly compare quotes side-by-side or are still uncertain about the kind of coverage they should be getting.

    Why Simply Business didn’t make the cut: Simply Business didn’t make it to our top list because its service is very similar to our marketplace top pick, where you can compare several of our best business insurance providers.

    The Hartford Pros
  • Provides workers' compensation insurance nationwide
  • Discount for bundling policies
  • Online quotes for 51 professions across 24 industries
  • Cons
  • No coverage in Alaska or Hawaii
  • Can't file business claims on the app
  • The Hartford stands out for its comprehensive Business Owner’s Policy (BOP), a three-in-one policy that combines general business liability insurance, business property insurance and business income insurance. The BOP also includes protection from loss of income caused by fires, destructive winds, burglaries, bodily injury or property and personal and advertising injury.

    Why The Hartford didn’t make the cut: The Hartford offers a host of business insurance products that can be tailored to each client’s needs. However, the company received the lowest customer satisfaction ranking in J.D Power’s most recent study.

    Chubb Pros
  • Offers both general business and industry-specific insurance products
  • Outstanding customer satisfaction ratings
  • Cons
  • Lack of transparency regarding rates
  • No online quotes or buying a policy online
  • Chubb has been in the business insurance industry for almost 140 years. The company enjoys excellent financial strength ratings, and its products are very well-received by most of its policyholders. Chubb has products for a vast number of industries, making it ideal if you’re looking for very specific types of coverage instead of just general business insurance.

    Why Chubb didn’t make the cut: Rates for Chubb business insurance aren’t accessible online. In addition, Chubb’s business insurance rates are reportedly some of the most expensive in the industry.

    Hiscox Pros
  • Long-standing provider of business insurance with nearly 120 years of experience
  • Wide range of policies tailored for smaller companies
  • Low NAIC complaint index
  • Cons
  • Some insurance products are not available for online quotes and purchases
  • Coverage not available in Alaska
  • Hiscox offers various policy options best suited for self-employed or small businesses with few employees. The company’s BOP policy is currently limited to businesses that employ 10 people or less such as consultants, recruiters, PR specialists, graphic designers, photographs and others.

    Why Hiscox didn’t make the cut: Hiscox’s business insurance products cater to a very specific commercial sector: professional services with less than 10 employees. In addition, its insurance products aren’t available in Alaska, Delaware, Florida, Kansas, Washington and West Virginia.

    Geico Pros
  • No cancellation fees and prorated refunds if you cancel a policy
  • Live chat support and online access
  • Cons
  • Many of their products are offered through a partnership with Hiscox
  • Commercial auto insurance doesn't cover semi-trucks and tractor-trailers
  • High NAIC complaint index in most subsidiaries
  • Geico’s business insurance products include commercial auto, rideshare, general liability, professional liability, a business owner’s policy, and workers’ compensation. Its experience with auto insurance makes it a good choice for commercial auto coverage and rideshare coverage. However, these two products are some of their most expensive and lack online claim filing.

    Why Geico didn’t make the cut: We excluded Geico from our top picks because all of its business insurance products (except commercial auto insurance) are underwritten and administered by another provider, Hiscox.

    CNA Pros
  • Solid financial strength ratings with over 100 years of experience in the industry
  • Cyber liability and media liability coverage
  • Cons
  • Negative customer feedback online
  • Dated online experience
  • Another well-established carrier, CNA has been around since 1897 when they began offering coverage to railroad industry employees. The company features a wide variety of insurance types for businesses of several sizes and excels in offering fidelity and commercial crime business solutions and inland & ocean marine insurance.

    Why CNA didn’t make the cut: CNA is a reputable insurance carrier, but users who’d like to learn more about its insurance products online might find the website a bit lackluster and challenging to navigate.

    Business Insurance Guide

    Business insurance offers financial protection against losses due to events that may happen during the regular course of business, such as certain natural disasters, fires, accidents, lawsuits, and death. Going without business insurance comes with high risks. A claim lodged against your uninsured business could eventually lead to a legal seizure of assets, leaving you unable to pay your employees or suppliers.

    It is essential to incorporate business insurance into your initial business plan, as the risks associated with going without it, even for an LLC, are considerable. A claim lodged against your uninsured business could eventually lead to a legal seizure of assets, leaving you unable to pay your employees or suppliers.

    How Does Business Insurance Work?

    Business insurance works similarly to other types of insurance. In exchange for agreeing to share their business’s risks, clients pay a monthly premium to an insurance carrier. The business can then file a claim with the insurance company in case of a financial loss, for example, if a fire or flood destroys a portion of the business premises.

    Once a claim is processed and the damages are assessed, the insurance company disburses the appropriate amount of compensation for the loss. How exactly a claim is processed will depend on the scale of the claim and the type of policy.

    Types of Small Business Insurance

    Business insurance companies offer a wide variety of products, which broadly fit into one of two categories: property insurance and casualty insurance. Some of these products are sold as individual policy types, whereas others can be added to existing policies as add-ons. Some are even required for all businesses by federal or state law.

    It’s important to note that the insurance products listed below represent only a portion of the many types of coverage offered by insurance carriers. Other specialized types of coverage are available to meet the unique needs of specific industries, such as agriculture, aerospace, real estate and wineries.

    General liability insurance

    This policy — essential for all types of businesses — covers claims or lawsuits against a business due to bodily injury, property damage, medical expenses, death, slander or libel. The coverage extends to the cost of legal fees, settlements and judgments in a covered claim.

    Average monthly premium: ~$50

    Commercial property insurance

    Commercial property insurance covers loss of or damage to the possessions of a business, e.g., tools, equipment, inventory, furniture, valuable documents or outdoor landscaping. It’s best for businesses with significant property and physical assets.

    Average monthly premium: ~$85

    Cyber liability insurance

    Cyber liability insurance covers expenses related to data breaches, cyberattacks, and other cyber events (e.g., direct financial losses, customer loss, and legal costs.) This coverage is fundamental for businesses that are top targets for cyberattacks, such as online retailers, online service companies, fintech companies and insurance services.

    Average monthly premium: ~$90

    Business owners’ policy (BOP)

    A Business Owners’ policy is a type of insurance policy designed for small and medium-sized businesses. It combines several types of coverage into a single policy, including property insurance, liability insurance and business interruption insurance.

    A BOP typically covers property damage to a businesses’ physical assets, such as building, equipment and inventory, as well as liability for injuries or damages caused by the business or its employees. It may also include coverage for loss of income or extra expenses incurred due to a covered loss, such as a fire or other natural disaster.

    Average monthly premium: ~$100

    Workers’ Compensation

    If an employee is injured at work, workers’ compensation insurance covers expenses related to medical care, lost wages due to recovery time, disability benefits and funeral expenses. This policy is generally mandated and regulated by the state.

    Workers’ compensation coverage is not to be confused with disability insurance, a benefit of business health insurance that covers the employee’s healthcare expenses outside the workplace.

    Average monthly premium: ~$40 (per employee).

    Commercial Auto Insurance

    Commercial auto insurance typically covers liability for bodily injury and property damage caused by an accident involving a business-owned vehicle, as well as damage to the vehicle itself. The coverage can also extend to the non-owned vehicles used by employees for business purposes, such as rental cars.

    Average monthly premium: ~$85.

    Professional Liability Insurance (sometimes called Errors and Omissions (E&O) Insurance)

    Professional liability insurance, also known as Errors and omissions (E&O insurance), is a type of insurance that provides coverage for professionals who provide advice or services to clients. This policy can cover lawyers, accountants, consultants, real estate agents and other professionals from claims made by clients alleging that they have suffered financial losses as a result of the professionals’ negligence, errors or omissions in their work.

    Average monthly premium: ~$60

    Common business insurance riders

    Insurance riders, or endorsements, modify the basic business insurance policies in order to add benefits that meet the specific needs of the company. The most common riders include:

  • Commercial property floater is a type of insurance that provides coverage for a business’ movable property, including equipment, tools, inventory and supplies, whether they are located on or off the premises.
  • Personal property rider is an add-on that increases coverage for highly valuable items that exceed the coverage limits of the standard personal property insurance.
  • Business interruption insurance provides financial protection to businesses in the event of an unexpected disruption or interruption to their normal operations, as in the case of natural disasters, fires or other catastrophic events.
  • Key person coverage protects the business from the financial impact of losing a key employee or owner in the event of the key persons’ death or disability.
  • What isn’t covered by small business insurance

    The best business insurance policies provide coverage for a wide range of risks, but certain losses and events are typically excluded from coverage.

    Intentional and criminal acts

    After receiving a claim, the insurance company will investigate and may deny the claim if it finds signs of intentional damage to property, fraud or theft by the insured, an employee or a key person. For example, the insurance provider will deny a claim if the claimed damages were caused by an employee who stole or embezzled money. The same applies for criminal activity.

    Lack of maintenance or mitigation

    Business insurance providers won’t cover damages or regular wear and tear if the underlying cause is lack of maintenance. For example, insurance won’t cover a roof with extensive water damage if it determines that the owner failed to do the necessary repairs on time.

    Catastrophic damage

    Commercial property insurance doesn’t cover damage from floods, earthquakes, wars or acts of terrorism because such events can affect many policyholders at once and lead to disastrous losses for insurance providers. In the case of flood or earthquake damage, you might need a separate insurance rider.

    If your business is in need of financial help, check our selection of the best small business loans and startup business lines of credit. Businesses that suffer damages in a declared disaster can also apply for an SBA-backed disaster assistance loan to cover repairs, replacement of property, operating expenses and economic injury.

    How much is small business insurance?

    Small business insurance costs depend on the coverage you need. The average small business insurance costs approximately $46-$125 monthly or $552-$1,500 per year. The final cost will depend on the industry, how many employees you have, the coverage needs of the business and your claims history, if applicable.

    How to get small business insurance

    As with buying personal insurance, spending a little time planning your business coverage upfront can pay off handsomely. These steps can save you time and money when comparing small business insurance costs and policies online.

    Take stock of business assets

    Make a list of what the business owns, including property, equipment, and inventory. Then, determine the value of those assets to ensure you will buy sufficient coverage to repair or replace them if the worst happens.

    Figure out how much coverage you need

    List all the functions and activities of your business, then assess the coverage you think is needed for each, based on its respective risk.

    Seek professional help, in part to research insurance companies

    The coverage assessment we describe above is best completed with the help of an insurance professional. Seek an independent agent or marketplace specializing in business insurance and who represents a variety of insurers.

    Compare quotes

    The policies you compare should have the same, or similar, exclusions, deductibles, and coverage limits. An agent or marketplace site you’re working with will be able to provide business insurance quotes from the companies they represent. Consider supplementing those with quotes from companies you reach out to yourself — including some of those on our list.

    Look for policy bundling discounts

    Many insurance companies offer discounted prices when you purchase multiple policies. In addition to the financial advantages, bundling coverage can reduce the time and hassle required to pay premiums, contact customer service, or make claims.

    Review your business insurance regularly

    Reviewing your business insurance coverage gives you a chance to assess how you’ve used your coverage in the past and if you need to increase or lower it. You may be able to drop coverage limits or increase deductibles, saving money on premiums.

    Along with annual reviews, try to re-evaluate your business’ coverage level and policy type whenever business needs or circumstances change.

    What documents do you need to get a business insurance policy?

    The information and documents you need to take out a business insurance policy will vary based on the type policy or policies you want to purchase. Generally, you want to have the following on-hand:

  • Business location, name, and partners
  • Business registration and incorporation documents
  • Record of business assets and liabilities
  • Bank information (if you don’t have a separate checking account for your business already, we recommend you take a look at Money’s best business checking accounts)
  • Number of employees, if applicable
  • Basic contact information for yourself and the company
  • Health and safety policy documents
  • Professional certificates, if applicable
  • An estimate of your business’s revenue for the upcoming year
  • Details about business operations and occupational hazards (For example, handling dangerous chemicals, performing onsite installations for clients, etc.)
  • Details of company vehicles and driver’s information (for commercial auto insurance)
  • Insurance history, including existing insurance policy or policies and prior claims
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    Best Small Business Insurance FAQHow much is small business liability insurance?

    Small businesses generally pay around $42 per month for general liability insurance. The final quote for your business depends on the risks associated with your enterprise and the level of coverage.

    What insurance is needed for a small business? It is recommended that small companies have at least a Business Owner's Policy (BOP), including property coverage and protection against liability, peril and business interruption.

    A BOP is necessary even if your business is registered as an LLC. An LLC protects your assets from being attached to your business, but if you don't have a general liability policy and an accident happens, your business is liable for the costs associated with the accident.

    What is small business insurance?Small business insurance protects business owners against a range of risks. A comprehensive policy usually covers property damage, liability claims and employee injuries.

    Business owners can purchase a business insurance policy with several types of protection, or buy each coverage individually if they're just looking for a specific policy, such as general liability or property insurance. Talk to an insurance agent or broker to figure out what level of coverage is best for you.

    What is the cheapest small business insurance?

    From the companies we researched, Thimble offers the cheapest small business insurance starting at approximately $42 per month.

    How We Chose the Best Business Insurance Companies

    In choosing the best small business insurance providers, we prioritized four key our selection process:

  • Commercial insurance options and endorsements
  • Business types and sizes covered
  • Customer satisfaction
  • The ease of applying for a policy and submitting a claim
  • To review customer satisfaction, we referenced J.D Power’s 2022 U.S. Small Commercial Insurance Study as well as the complaint index registered with the National Association of Insurance Commissioners (NAIC).

    Summary of Money’s Best Small Business Insurance
  • State Farm – Best for Customer Satisfaction
  • Travelers – Best for Workers’ Compensation
  • Nationwide – Best for General Liability Insurance
  • Progressive – Best for Commercial Auto Insurance
  • CyberPolicy – Best Business Insurance Marketplace
  • Thimble – Best for Micro Businesses
  • Liberty Mutual – Best Umbrella Insurance
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